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Dec 12, 2025

📈 Industry & Engagement Insights

Beyond Installs: Why Engagement Metrics Now Rule Mobile Games

Mobile game success can’t be judged by installs and CPI alone anymore. This article explains why engagement metrics—retention, session length, LTV, and virality—are now the real indicators of game health and profitability. It outlines concrete post-launch tactics like tuning progression, running smart live ops, and fixing analytics-identified friction points to boost long-term value. Teams that pivot from vanity metric...

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